According to Activision’s CEO Eric Hirshberg, Modern Warfare 3 will receive constant updates moving forward. He also said the game will continue to grow and evolve thanks to frequent support.
The idea of giving people constant incremental playable content and making it so you’re never more than a few weeks away from the next new experience within the Call of Duty universe is part of what we’re experimenting with.
This comes after Modern Warfare 3 hit the one-billion sales mark in its first 16 days of hitting shelves. That’s why Hirshberg says MW3 needs to be treated differently than other franchises.
This franchise doesn’t really behave like most franchises. It’s become something of a year-round activity for a large percentage of our player population.
The game has received multiple title updates and hotfixes already and its first piece of downloadable content is coming later this month on the Xbox.
One of the things that was most appealing when we were researching these ideas with consumers is the idea of breaking up the DLC so that it comes more often and more regularly. We want to provide DLC to people more often and also experiment with more of a variety in the forms of playable content.
Unfortunately for us, he didn’t reveal what future releases might contain, though he did say that many of us gamers won’t even be able to imagine the type of content set to come.
The nature of this kind of service requires constant iteration. There are things [in development] that consumers don’t yet know they want… because they can’t imagine it.