[UPDATE] Activision today has announced they have broken five-day sales with Modern Warfare 3 selling $775 million in the first five days of release. This has broken last year’s Black Ops ($650M) and MW2’s record ($550M).
And in other news, something to surprise only someone not knowing of the Call of Duty franchise, Call of Duty: Modern Warfare 3 broke last year’s sales record. And what’s the best of all? That’s just day one alone.
In a press statement, Activision Blizzard announced that MW3 has become the biggest entertainment launch ever with an estimated $400 million and more than 6.5 million units day one.
We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories. Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for “Star Wars” and “Lord of the Rings,” two of the most successful entertainment franchises of all time.
CEO, ACTIVISION BLIZZARD
Call of Duty is more than a game. It’s become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere. I would like to thank our incredible teams at Infinity Ward and Sledgehammer Games for making a brilliant game. But most of all, I would like to thank our millions of passionate fans worldwide. We made this game for you.